Do It For Utica

Do It For Utica Weekend By The Numbers

AHL All Star Weekend has come and gone and at the end of it all we are extremely proud of…

Share this...
Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

AHL All Star Weekend has come and gone and at the end of it all we are extremely proud of “Do It For Utica” Weekend. In an effort to be totally transparent, we wanted to take a minute to break down some numbers.

Do It For Utica Weekend, where to begin?

Do It For Utica Weekend was originally scheduled for 3 days but we gained a day when a few area businesses decided to offer their deals on Friday. Simply put, we gave you 4 days to visit 22 local businesses offering 27 different $5 flat or BOGO offers.

And the Do It For Utica Weekend results were amazing…

4 local businesses sold out of their special…

  • The Topping Tree sold out of 5 products, to 28 local customers.
  • Nail Creek went through 30 pounds of Mussels, selling out in 2 days. To put that in perspective, they usually average 10 pounds a weekend.
  • Sammy and Annie Foods cleared their fried meatball supply on Sunday.

Oh and did we mention Holland Farms sold 1,000 half moons on Saturday? And another 1,000 on Sunday? Yeah we can’t take all the credit for that, but still…

Our email exchange with Holland Farms. We said we believed in total transparency.

Utica Coffee also reported some numbers. They sold 36 breakfast sandwich/coffee deals in 3 days. That’s an average of 12 per day, or over 1 per hour of operation. Oh and did we mention that they doubled dipped on the local support, the breakfast sandwiches came from Roso’s Cafe!

Do It For Utica Weekend on the web

After we announced the deals on this very website, madeinutica.com had 1,496 page views in 24 hours. DoItForUtica.com had 821 unique visitors with a total of 1,713 page views…in just 4 days. That’s an average of 205 unique visitors per day, 8.5 different people every hour for 96 straight hours.

At the time of writing this article there were 179 posts on Instagram, and that’s not even mentioning twitter. Then there was Facebook.

  • We reached 7,020 people when we posted a link to the deals.
  • 39 People shared that post directly off our page (countless others shared from there, thanks by the way).
  • It resulted in 384 new “likes” in one week.

We didn’t abandon traditional media for Do It For Utica Weekend, though

We’d be crazy to ignore our media outlets so we put together a press release and sent it out. We called in a few favors, hoping someone would bite. It worked.

  • We did 3 radio interviews with Talk of the Town, Big Poppa in the Morning plus Keeler in the Morning.
  • We scored 2 News Stories, one from WKTV and another from Time Warner Cable.
  • But our very favorite was the 1 Front Page Mention on January 17th edition of the Utica O-D.

So what, Do It For Utica Weekend was just trendy and social!

Maybe so, but we had 3 Local Politicians tweeting with the hashtag, including the mayor.

Plus a common council member that was retweeted by an assemblyman

So all in all we wanted to take an opportunity to thank all of you for helping us make Do It For Utica Weekend a huge success. The increased exposure resulted in 5 new business directory listings and a a few new events being added to our calendar, all of which are free to use. We are doing our best to continue to serve the city the best we can and we wouldn’t even have the opportunity to do so without all of you. Things went so well, we are already being asked about what comes next! It’s a good problem to have…

 

Do It For Utica

What To Expect at Do It For Utica Takeover

The Made In Utica crew is taking over Saranac on the Saturday of All Star Weekend so come down and Do It For Utica (Again)!

The Made In Utica crew is once again celebrating the AHL All-Star Classic being held in Utica by hosting the Do It For Utica Takeover on Saturday, January 27th at the Saranac Brewery Tour Center.

We’ll be highlighting everything new, rare or unique that we love in Utica. Our last Do It For Utica campaign in 2015 pushed people to visit our favorite small businesses by coordinating special offers. This time, we’re bringing everyone together in one spot – at the Brewery.

We’re taking over Saranac from 12-4pm. $5 at the door will get you in with a free Utica Club!

Here’s what you can expect when you #DoItForYou

One of the most exciting parts of Do It For Utica is a special silent auction of vintage and otherwise unavailable F.X. Matt Brewery items and memorabilia. The auction will be open from 12-3pm and you must be present to win. We can’t currently guarantee what will be available – but we can say that it will be good.

Our girl Maria Vallese of Retro Sorrento will host Behind the Scenes of Saranac Art Show. We’re going to be showing off early sketches, drafts and designs of the art that eventually ended up on over 20 Saranac bottles, cans and boxes. You might remember – this was one of our 2017 Top 10 Moments!

We are really excited to present the #MadeInUtica Makers and Shakers Showcase. This curated vendor pop up show will highlight small businesses, artists and shops who will be producing items specific for the event. Featured Makers and Shakers include:

Made In Utica will also be showing off our Utica is Brewtiful shirts. We currently have a select number of shirts for pre-sale (which will get you into Do It For Utica for free), and everything remaining will be available for purchase at the Takeover.

Come hang out, enjoy music, games and giveaways all day long and of course, the Tavern will be open.

Hope to see you there!

Continue Reading
Do It For Utica, Rant & Rave

Rant: Do It For Utica, Not Recognition

If you only do something for recognition, you’re not going to get very far. Do It For Utica, instead.

If you only do something for recognition, you’re not going to get very far. Do It For Utica, instead.

(more…)

Continue Reading
Do It For Utica

Do It For Utica Weekend To Highlight Local Businesses During AHL All-Star Classic

Local group Made In Utica is offering a unique way to explore Utica area businesses in what they are calling…

Local group Made In Utica is offering a unique way to explore Utica area businesses in what they are calling Do It For Utica Weekend, from Saturday, January 24th through Monday, January 26th. The group is hoping to build on the excitement of the AHL All-Star Classic being held in Utica that same weekend.

From breakfast and bagels to cookies and cocktails, featuring the Zoo and everything in between, Do It For Utica Weekend will be making it easy and affordable to experience some of the city’s finest spots. 20 area businesses are offering discounts during Do It For Utica Weekend with a majority featuring $5 food and drink specials or entertainment passes. It’s free to take advantage of for residents and visitors alike.

“We’re hoping to show off what Utica has to offer,” said Made In Utica co-founder Justin Parkinson. Made In Utica is asking participants to post pictures of their Do It For Utica Weekend deals on social media with the hashtag #doitforutica.

This is the second initiative for Made In Utica, formed in May 2014 to highlight and connect businesses, artisans, organizations and residents from Utica and the surrounding areas. The group distributed over 200 Utica Passports from July 4th to Labor Day which offered unique specials to area businesses. “Do It For Utica Weekend will be building off the excitement and success of our Passports to reach a whole new audience,” Parkinson said.

Local business owners are also looking forward to participating. “After the success of the Utica Passport deals last summer, we are more than happy to take part in Do It For Utica Weekend. We had such a great response from not only the deals we offered, but the buzz that was generated by the promotion that sent a lot of new customers our way,” said Tim Schram, partner at The DEV music venue, bar and café in Downtown Utica.

Continue Reading
Do It For Utica

AHL All-Star Classic Coming to Utica

American Hockey League President and CEO David Andrews announced today that the AHL Board of Governors has unanimously approved the…

American Hockey League President and CEO David Andrews announced today that the AHL Board of Governors has unanimously approved the selection of the Utica Comets as hosts of the 2015 AHL All-Star Classic presented by Turning Stone Resort Casino on Jan. 25-26, 2015.

The 2015 AHL All-Star Classic presented by Turning Stone Resort Casino will include the AHL All-Star Skills Competition on Sunday, January 25, followed by the AHL Hall of Fame Induction and Awards Ceremony on Monday, January 26 and the 2015 AHL All-Star Game that evening. The Skills Competition and the All-Star Game will take place at the Utica Memorial Auditorium in downtown Utica; all other events during the All-Star Classic will take place at Turning Stone Resort Casino in nearby Verona, N.Y.

“The American Hockey League is thrilled to be bringing our showcase event to Utica this winter,” said Andrews. “Each year, hockey’s brightest young stars shine on our All-Star stage in front of capacity crowds and international television audiences. Between the great fans in the Mohawk Valley, the rich history of the Aud and the world-class accommodations at Turning Stone, the 2015 AHL All-Star Classic is destined to be the most memorable All-Star Classic to date.” asc_utica_onwhite (2)

The 2015 AHL All-Star Classic presented by Turning Stone Resort Casino will pit the top players from the AHL’s Eastern Conference against the best of the Western Conference. Tickets are priced at $49, $69 and $89, and include admission to both the Skills Competition on Jan. 25 and the All-Star Game on Jan. 26. Utica Comets season-ticket holders will have an opportunity to reserve their seats beginning Oct. 20; remaining tickets will go on sale to the public on Nov. 1.

Details and ticket information for other social events to take place during the All-Star Classic, including the AHL Hall of Fame Induction and Awards Ceremony, will be announced at a later date.

“We couldn’t be more thrilled to have been selected to host the 2015 AHL All-Star Classic,” said Robert Esche, president of the Utica Comets. “It is a great honor to hold the event in the city of Utica, a community that has embraced hockey for years. We look forward to collaborating with the AHL and the Turning Stone Resort Casino to put on a spectacular weekend of events.”

“Oneida County and the City of Utica are honored to host the AHL All-Star Classic,” said Anthony J. Picente, Jr., Oneida County Executive. “What a compliment it is to Rob Esche and what he has done to make Utica and the Comets a member of the AHL family. I also want to thank Nation Representative Ray Halbritter and the Oneida Indian Nation for their support in this endeavor. They continue to show what it means to be partners in the success of this region. When the County of Oneida invested millions of dollars into the historic Auditorium over the past two years this is the type of exciting attraction we envisioned taking place. The AHL All-Star Classic is another example of the turnaround we have seen in this region and the positivity that is embracing our future.”

“We thank Governor [Andrew M.] Cuomo, Oneida County Executive Picente and the American Hockey League for sharing our vision to bring diverse, world-class entertainment to our region and spotlighting Central New York as a major entertainment area of the state,” said Ray Halbritter, Oneida Nation Representative and Nation Enterprises CEO. “There is a tremendous amount of pride for the AHL and the Utica Comets in our region and we are honored to be a part of this unique event.”

In addition to playing in front of crowds at the Utica Memorial Auditorium, the 2015 AHL All-Star Classic presented by Turning Stone Resort Casino will be televised nationally in Canada on Sportsnet and across the United States on a comprehensive network of regional partners, reaching more than 100 million households. Further broadcast details will be announced at a later date.

The Utica Comets serve as the Vancouver Canucks’ top development affiliate as members of the American Hockey League. The Comets nickname honors hockey’s history in the Mohawk Valley, which dates back to the Mohawk Valley and Clinton Comets in the 1920’s.

The Oneida Indian Nation’s Turning Stone Resort Casino continues to distinguish itself as a premier destination for professional sporting events, including PGA-level golf and nationally televised boxing matches. Located in Verona, N.Y., the four-season resort offers world-class entertainment and gaming, prestigious restaurants, luxury spa facilities and award-winning accommodations. Turning Stone was named “Most Excellent Golf Resort” in 2010 by Conde Nast Johansens and the Academy of Country Music named Turning Stone “Casino of the Year” in 2009.

The 2015 AHL All-Star Classic presented by Turning Stone Resort Casino will feature the top young talent in the American Hockey League: Of the 644 players to take part in the AHL All-Star Classic since 1995, more than 94 percent have competed in the National Hockey League, including Patrice Bergeron, Daniel Briere, Ryan Callahan, Zdeno Chara, Jimmy Howard, Niklas Kronwall, Chris Kunitz, Ryan Miller, Zach Parise, Tuukka Rask, Pekka Rinne, Bobby Ryan, Martin St. Louis, Cory Schneider, Patrick Sharp, Jason Spezza and Eric Staal.

In operation since 1936, the AHL continues to serve as the top development league for all 30 National Hockey League teams. More than 88 percent of today’s NHL players are American Hockey League graduates, and for the 13th year in a row, more than 6 million fans attended AHL games across North America in 2013-14.

[Press Release via uticacomets.com]

Continue Reading